About ticketsware
This started about fifteen years ago as one idea: build the ticket site for the person buying the ticket, not the person selling it. Everything since has been in service of that.
Where it started
The idea is roughly fifteen years old, and it began with something anyone who has bought a ticket online already knows. Ticket sites are built around their own inventory. The buyer is the one left doing the work — several tabs, several checkouts, and no straightforward way to tell whether the price on the screen is a fair one or simply the first one they found.
The first plan was a modest one: run a secondary marketplace of our own, and make the buying experience the thing we got right. Easy to use, quick to understand, no hunting. The product was going to be one source of tickets, presented well.
What changed, and why
One source can only ever answer half the question. However well a single listing is presented, it cannot tell you whether it is a good price — for that you need the other listings for the same event, next to it, at the same moment. A buyer looking at one number is not comparing anything.
So the plan moved. Instead of selling one listing per event, we show every listing we can gather for that event from every source we carry, side by side, for every upcoming date. That was a bigger job than the original idea and a slower one to build, but it is the version that actually serves the person we built this for.
What we are trying to do
The mission has not moved in fifteen years: help the buyer get the best deal we can put in front of them. Going to multiple sources is not a feature bolted onto that — it is the only honest way to pursue it. We say what we can see, we say how old the figure is, and we send you to whoever is actually selling.
We are careful about the claim. We compare the sellers we carry, not every seller in the world, and we say so plainly rather than promising a lowest price we could not stand behind. What we can promise is that the comparison is real and the numbers are the ones the sellers published.
Fifteen years on, the thing we are most pleased about is not the size of the catalogue. It is that someone can arrive, see every date and every price for the event they want, and decide in one place. For how the prices themselves are gathered and what changes at checkout, see how it works.